Cider/Perry in Austria - New Market Research Report

From: Fast Market Research, Inc.
Published: Sun Oct 25 2015

Euromonitor has significantly revised its estimation on total cider/perry consumption in Austria after finding out more about the role of Most from a number of new official sources. Most is a domestic type of cider/perry that has great tradition in Austria and accounted for over 90% of total cider/perry consumed in 2014.

Competitive Landscape

Carlsberg’s Somersby brand that is marketed and distributed by Brandzup VertriebsgmbH in Austria expanded its lead in cider/perry in 2014. The brand only entered Austria in 2012 and, driven from its rapid success in the on-trade, was included in the product ranges of most major grocers during 2013. In 2014, Somersby’s overall volume growth came again mainly from the on-trade, while off-trade growth slowed down.

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Industry Prospects

As the growing popularity of Most in several regions is not expected to expand to the whole of Austria, volume growth in overall cider/perry will likely be slightly slower in the forecast period compared to the previous five years. Given its slowdown in 2014, Somersby’s volume growth will likely flatten out relatively quickly while other international cider brands are not expected to benefit much from Somersby’s popularity.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Austria?
* What are the major brands in Austria?
* Is premiumisation expected to continue to be an important driver in cider?
* Who are the key consumers of cider: men, women, younger or older consumers?
* Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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