Newly released market study: Writing Instruments in the Philippines

From: Fast Market Research, Inc.
Published: Sun Oct 25 2015

The K-12 education programme, which is scheduled to start in the Philippines in 2016, adds two years to secondary education. Ahead of its introduction categories such as writing instruments benefited from greater demand, which boosted retail value growth in 2015. The government in the Philippines is seeking to improve the quality of the education system, thus paving way to a larger base of consumers for writing instruments products.

Competitive Landscape

Pilot Corp led writing instruments with 9% of retail value sales in 2014, followed by Newell Rubbermaid Inc and Faber-Castell AG, with 7% each. These three companies produce the most popular brands in pens, pencils and crayons. Their superb quality and good value for money are already familiar to consumers so whenever they need to replace something, they go back to these same brands.

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Industry Prospects

Writing instruments is expected to register strong retail value growth over the forecast period as more children will be able to access education, which will require them to purchase these products. Furthermore, increasing disposable incomes will strengthen the growth of higher quality brands and could pave way to volume growth due to consumers’ desire to collect writing instruments products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How have sales of writing instruments evolved over the past few years in Philippines?
* What’s the potential of writing instruments sales via the internet?
* Just how dominant are pens compared to pencils, highlighters and accessories?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

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You may also be interested in these related reports:

- Writing Instruments in Russia
- Writing Instruments in Japan
- Writing Instruments in Singapore
- Writing Instruments in the United Kingdom
- Writing Instruments in Canada

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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