New Fixed Networks research report from Business Monitor International is now available from Fast Market Research
[ClickPress, Mon Oct 26 2015] The advanced maturity of the Switzerland telecommunications industry means diminished opportunities for subscription growth. However, Switzerland has some of the highest per capita incomes in the world and the demand for new technologies continues unabated making it a profitable and highly lucrative European market.
The lucrative nature of the market is reflected in the large investments made by operators in infrastructure, with the incumbent Swisscom investing aggressively in fibre and LTE since 2012. It has also resulted in acquisitions in the Swiss market, for instance NJJ headed by Xavier Neil was cleared to acquire Orange in early 2015 and is rebranding it as Salt Mobile, while Sunrise announced its intention to IP.
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Smartphone ownership has proliferated rapidly in Switzerland, with Swisscom reporting smartphone penetration in excess of 70% of its subscription base in 2014.
Average revenue per user (ARPU) levels continued to decline, a trend primarily attributed to a fall in mobile telephony prices in 2013 and 2014 following the launch of Swisscom's Infinity tariffs and erosion of traditional revenue sources such as SMS.
The OECD released data for dedicated mobile subscription penetration at the end of 2012, showing growth was slightly below our forecast. We believe this is likely the result of customers deferring subscriptions as they wait for LTE services to become more widely available.
Switzerland moved up one position to third in the Q315 BMI Risk Reward Index for Western Europe, behind only the UK and France, and ahead of the much larger German market. Switzerland is boosted in the Index by its highly lucrative market in per capita terms and its relative insulation from the worst ravages of revenue erosion that have occurred in other key Western European markets over recent years.
The Switzerland Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Switzerland's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.
BMI's Switzerland Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Switzerland.
* Benchmark BMI's independent telecoms industry forecasts for Switzerland to test other views - a key input for successful budgeting and strategic business planning in the Swiss telecoms market.
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