New Study: Footwear in Thailand

Footwear’s value growth dropped slightly in 2014 from the previous year, though it remained strong, at 7%. Value sales of footwear reached Bt72,762 million. Consumers on tighter budgets are saving more and restricting their spending to essentials. Uncertainties in the political and economic situation have made Thai consumers uncertain about what will happen in the future. At the same time, most products’ prices have increased due to higher labour, raw materials and transportation costs.

Competitive Landscape

Bata Shoe of Thailand PCL leads in footwear, with a 4% value share in 2014. Its sales were Bt2,575 million, up by 8% on 2013. The company is best known for its school footwear, available in black, brown and white colours only. The company has been present in the students’ shoes category for a very long time, but it also produces fashion footwear. The company distributes its products across the country from wholesale shops, local retailers and department stores in every area. Its price range from Bt299 to Bt699.

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Industry Prospects

Footwear is expected to experience a CAGR of 3% over the forecast period, to reach Bt85.8 billion at constant 2014 prices in 2019. Women’s footwear will make the largest contribution to sales growth, as leading global fast fashion brands, like H&M Hennes & Mauritz AB, Zara and Topshop, continue to develop fashion products which meet consumer demand. Sports footwear will also perform well because of consumers’ love of watching and playing sports. Sports footwear endorsed by well-known sportspeople is likely to see strong demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Footwear in Thailand?
* What are the major brands in Thailand?
* How dynamic is the growth of clothing and footwear internet sales?

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