Rtds/High-Strength Premixes in Austria: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Oct 26 2015

Overall RTDs/high-strength premixes was hit by continuing volume declines in spirit-based RTDs and high-strength premixes in 2014. Only wine-based RTDs, the smallest sub-category, was responsible for a slight volume increase. However, the overall volume drop in 2014 was slightly slower than the CAGR drop in the review period, when particularly alcopops suffered under their outdated image after experiencing a great boom over 10 years previously.

Competitive Landscape

Bacardi-Martini remained the clear leader in RTDs/high-strength premixes in Austria in 2014 with a 67% volume share. Thanks to its respective Eristoff brand extensions, the company led in both, spirit-based RTDs and high-strength premixes. Stemming from its great mainstream popularity from 10 years ago, Eristoff Ice is still synonymous with alcopops in Austria. While Bacardi-Martini’s products under the Eristoff brand followed the downward trend of their respective categories, its Martini products in high-strength premixes were able to break the trend and registered growing sales.

Full Report Details at
- http://www.fastmr.com/prod/1062819_rtdshighstrength_premixes.aspx?afid=301

Industry Prospects

In volume sales, overall RTDs/high-strength premixes is expected to continue decreasing in the forecast period, but at a much slower CAGR than in the review period. Given the already moderate status of these products in Austria and assuming that demand for high-quality products in spirits categories, such as whisky, vodka and gin, continues to grow, price pressure is expected to remain strong in RTDs/high-strength premixes. This will lead to disproportionally high value declines in constant prices in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Austria?

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