New Market Research Report: Hair Care in Indonesia

Manufacturers continued to introduce new products targeting specific needs of consumers in 2014. Given that hair care is dominated by shampoos, which is considered saturated, the hair care demand is still growing healthily, considering the large consumer base and the increased awareness from consumers in keeping a healthy and beautiful hair and scalp. With the urbanisation and increasingly busy lifestyle of urban consumers, they have less time to have hair treatments at a beauty salon. At-home professional hair care products continued to develop during 2014, targeting the middle- to upper-income consumers. They include TRESemmé and Syoss, both of which are well-recognised international brands of hair care, as well as new player Lucido-L.

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Competitive Landscape

The hair care environment continued to be increasingly consolidated in 2014, dominated by two prominent multinational companies, namely Unilever Indonesia Tbk PT and Procter & Gamble Home Products Indonesia PT. They accounted for a combined value share of 70% in 2014. These companies have wide brand portfolios targeting different consumer groups and they have also invested heavily in new product launches as well as aggressive promotional efforts during the review period.

Industry Prospects

New product developments will act as key in the growth of hair care in the forecast period. Product innovation is expected to come in the form of new formulations to address specific hair problems, such as anti-ageing shampoos, new packaging designs and targeting new consumer segments. This is therefore predicted to revitalise the already mature hair care category in the country over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Indonesia?
* What are the major brands in Indonesia?

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