Cafes/Bars in Singapore - New Market Study Published

From: Fast Market Research, Inc.
Published: Tue Oct 27 2015

Visiting a café or bar with friends is a typical social activity for Singaporeans. This trend has led to more shops opening up with special themes and menus, attracting even international travellers to visit during their stay. The trend can definitely be credited to the popularity of social media such as Facebook and Instagram where consumers tend to publish their dining experiences online, which attracts more visitors to experience these cafés.

Competitive Landscape

Starbucks Coffee Singapore led cafés/bars in 2014, with a value share of 3%. Starbucks Coffee Singapore launched its new loyalty programme in 2014 to tighten the connection between consumers. The new My Starbucks line Reward programme implements a collection system tracking every dollar spent, and rewards consumers with the Gold Card with every S$300 of spending. This reward system with a free Starbucks app for iOS eases the payment and reward status tracking process, leading to consumers returning to purchase.

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Industry Prospects

Cafés/bars is expected to post a nearly flat constant value growth in the forecast period due to the maturity of demand. In addition, the increasing alcohol tax also creates a certain impact on sales value for both local and international consumers. With Singapore being one of the countries implementing the highest liquor tax, the 25% increment of alcohol excise makes people hesitant to drink.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cafés/Bars in Singapore?
* What are the major brands in Singapore?
* What are the growth prospects for specialist coffee shops in Singapore?
* How important are traditional cafés or bars to the foodservice landscape in Singapore?
* How are domestic specialist coffee shop chains fairing against multinational chains?

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