Fast Food in Singapore - New Market Report

Fast food is definitely one of the most competitive categories within the consumer foodservice industry in Singapore. With many players entering the country with a single shop to test the demand, competition for major players is becoming tougher and more challenging. Therefore, the business war started with new menus and discounted prices.

Competitive Landscape

McDonald’s Restaurant led fast food in 2013, with a value share of 41%. To obtain the consumers, McDonald’s launched seasonal and new menus regularly to bring new dining experiences to consumers. In addition, the company tried to diversify its option by offering breakfast meals all day long on weekends and public holidays starting from 2014 to increase the dining options for consumers.

Industry Prospects

Fast food is expected to increase by a value CAGR of 1% at constant 2014 prices over the forecast period. The expansion will be mainly driven by increasing number of outlets, since the tough competition forces players to come out with value promotions to win the business.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fast Food in Singapore?
* What are the major brands in Singapore?
* Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
* Do Fast Casual restaurants have a presence in Singapore?
* What are fast food chains doing to attract consumers during non-traditional day-parts?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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