Just Published: "Cider/Perry in the United Arab Emirates"

Cider/perry remained niche in 2014 with most sales occurring through the on-trade channel, which accounted for 97% of total volume sales for the year. This is mainly due to the fact that cider/perry is mainly consumed by expatriates from the UK and is virtually unknown to other nationalities. Despite this, the influx of expatriates from the UK helped create the 1% volume growth seen in cider/perry in 2014. The preference even among British consumers is for beer, which has a wider selection in on-trade outlets and is lower in price compared to cider. However, the majority of pubs and nightclubs in the United Arab Emirates that are popular among British expatriates offer cider from the keg or in bottles and the drink is often purchased as a refreshing substitute to lager during the hot summer months.

Competitive Landscape

Bulmer Holdings Plc continues to lead cider/perry with its flagship Strongbow brand. The brand enjoys strong loyalty among British consumers who are familiar with it from their home country. Its wide availability in bars and restaurants that are frequented by British and Australian consumers (the main consumers of cider), also contributed to its success.

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Industry Prospects

A limited total volume CAGR of 1% is expected over the forecast period. This is because cider/perry will likely remain a niche product that is mainly consumed by British and Australian expatriates who are familiar with it, whilst remaining largely unknown to the majority of the population. The fact that it retails at a higher price compared to beer will also see its sales remain limited.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in United Arab Emirates market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in United Arab Emirates?

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