Millennials: Impact of their Behaviour on Global Consumer Markets - New Market Report

From: Fast Market Research, Inc.
Published: Wed Oct 28 2015

Millennials - defined here as consumers aged 25-34 years - represent a sizable demographic, ranging from 11% of the population in ageing Japan, to 18% in more youthful markets, such as Vietnam and South Africa, to 31% in extreme cases such as the UAE, where there is a large group of workforce age expats present.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

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Partial Table of Contents:

Euromonitor International
October 2015

Full Report Details at


Executive Summary
Millennials: A Large Demographic - But Not Always A Wealthy One
Chart 1 Millennial Population vs Gross Income 2015
We Are Not All the Same: Consumer Segmentation
Chart 2 Global Millennials by Consumer Type 2013
Developed Market Millennials Vs Developing Market Millennials: A Tale of Two Economic Patterns
What Does the Millennial Want? - Experience, Value, Interactivity
Hyperconnectivity - the Smartphone As the Centre of Life
Translating Wishes Into Market Drivers - Food
Chart 3 Retail Sales of Sweet and Savoury Snacks in Selected Markets 2014-2019
Translating Wishes Into Market Drivers - Leisure
Chart 4 Total Spending by Outbound Travellers by Region 2014-2019
Translating Wishes Into Market Drivers - Appearance
Chart 5 Total Retail Sales of Beauty and Personal Care by Region 2014-2019
Targeting the Right Millennial
Summary 1 The Undaunted Striver
Summary 2 The Impulsive Spender
Summary 3 The Secure Traditionalist
Summary 4 The Balanced Optimist
Euromonitor International Surveys
Largest Millennial Populations
Table 1 Largest Population of Millennials by Market and by % of Total Population 2014
Table 2 Largest Population of Millennials by Market and by Age Group 2014
Largest Millennial Populations Vs Millennial Gross Income
Table 3 Highest Average Gross Incomes Among Millennials by Market 2014
Table 4 Index of Millennial Gross Income vs Average Gross Income by Market 2014
Chart 6 Highest Average Gross Incomes by Market among Millennials vs Population 2014
Millennial Unemployment: A Blocker To Growth
Table 5 Unemployment Rates in the Largest Millennial Markets 2014
Highest Potential Developing Markets
Summary 5 Highest Potential Developing Markets
Who Is the Millennial?
Who Is the Millennial?: Consumer Segmentation
Chart 7 Global Millennials by Consumer Type 2013
Summary 6 The Undaunted Striver
Summary 7 The Balanced Optimist
Summary 8 The Secure Traditionalist
Summary 9 The Conservative Homebody
Summary 10 The Impulsive Spender
Summary 11 The Aspiring Struggler
Summary 12 The Independent Sceptic

Full Table of Contents is available at:

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