Bulgaria Telecommunications Report Q1 2016 - New Market Report

There are few opportunities for new infrastructure-focused players in Bulgaria's mobile and wireline voice and broadband markets. New LTE operator Max Telecom has wisely partnered with Blizoo , putting pay-TV services at the heart of its business model. In effect, though, it is merely following in the footsteps of incumbent Vivacom and alternative player M-Tel . The high quality of Vivacom's FTTx and xDSL markets will be a major barrier to Max Telecom's expansion and a partnership with M-Tel, which has yet to fully leverage the potential of its cable TV network, would be another wise move. We see no real opportunities for a fourth mobile network operator .

Key Data

Mobile subscription growth will steadily slow over the 2015-2019 period as market saturation offers fewer organic customer addition opportunities; rather, there will be a slow improvement in subscriber mix, in favour of postpaid services.

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This will be linked to the growing trend for bundled products as leading operators offer triple- and quadruple-play services. However, bundling will be ARPU-dilutive and BMI forecasts mobile ARPU will be largely unchanged by 2019, at BGN15.0.

Key Trends And Developments

Bulgaria climbed two places to 15th position in BMI's Risk/Reward Index for the Central and Eastern European Telecoms industry. The country's overall score of 41.9 out of 100 is only just below the regional average, owing to its poor Industry and Country Rewards scores, linked to weak mobile growth and volatile mobile and broadband ARPUs. The country's telecoms market is still highly fragmented, with hundreds of small local operators providing ineffectual competition against three dominant players. Continued uncertainty regarding ownership of incumbent Vivacom also weighs on the market.

The Bulgaria Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Bulgaria's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Bulgaria Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Bulgaria.

Key Benefits

* Benchmark BMI's independent telecoms industry forecasts for Bulgaria to test other views - a key input for successful budgeting and strategic business planning in the Bulgarian telecoms market.
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