Watches in Romania: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Oct 30 2015

During 2015, Romanian consumers paid more attention to brand identity as they analysed the numerous watch brands available in the country. Internet retailing played a more important role in the purchasing decisions in watches, with most consumers admitting that they researched their purchasing decisions online.

Competitive Landscape

The Swatch Group Ltd leads watches in 2014 with a 9% value share and value sales of RON15 million. Swatch brand is well known and appreciated in Romania. Wide variety, good availability and affordable pricing makes it popular among Romanians

Industry Prospects

During the forecast period Romanian consumers are expected to direct their attention towards higher priced products categorised under mechanical watches and quartz analogue watches, driving growth in the category. As companies are expected to focus more on distribution, watches are set to have higher availability across the country, pushing consumers to spend more on the brands with which they identify. Consumer behaviour is expected to include more online research prior to finalising the purchase decision, while recommendations and local trends are expected to drive sales. One such example is the higher sales anticipated for the low-priced brand Casio, which became increasingly to popular among young Romanians during the review period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How do sales of mechanical, quartz analogue and quartz digital watches compare in Romania?
* Which format of watch underpins most sales: casual, formal or sports?
* Which retail channel is showing the most future promise?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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You may also be interested in these related reports:

- Watches in Singapore
- Watches in Switzerland
- Watches in Turkey
- Watches in the US
- Watches in Poland

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