New Report Available: Traditional Toys and Games in Malaysia

Traditional toys and games registered current retail value growth of 5% in 2014. The reduction in petrol prices and the ongoing government subsidy contributed to growth in toys and games as levels of disposable income increased.

Competitive Landscape

Mattel remained the leading player and accounted for 13% of retail value sales in 2014. Mattel has a diverse portfolio of leading brands such as Fisher-Price, Hot Wheels, Barbie and Disney Princess, and continued to strengthen its competitive advantage.

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Industry Prospects

Traditional toys and games is expected to register a retail value CAGR of 3% (constant 2014 prices), which is higher than the CAGR recorded over the review period (2% at constant 2014 prices) due to the launch of more licensed toys with higher prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Traditional Toys and Games industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Toys and Games industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Toys and Games in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values and company shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Traditional Toys and Games in Malaysia?
* What are the major companies Malaysia?
* How was toys and games affected by the global recession?
* Which product categories performed best in the last year?
* What are the new any safety regulations affecting the industry?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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You may also be interested in these related reports:

- Traditional Toys and Games in Malaysia
- Traditional Toys and Games in Thailand
- Traditional Toys and Games in Turkey
- Traditional Toys and Games in Indonesia
- Traditional Toys and Games in the United Kingdom