Market Report, "Dog Food in the United Arab Emirates", published

In 2015, dog food is expected to post current value growth of 14% and volume growth of 6%. Although this is a healthy growth rate there is a mitigating factor that might have an impact on dog food sales. The number of houses in the country is much lower than the apartments; this is pertinent as most apartment buildings do not allow dogs in them. In 2014, Emaar Properties banned dogs on the marina walk way as well as the JBR walk in Dubai. Dogs are not allowed on the Abu Dhabi corniche and have no publically endorsed area in the Emirates. Most commercial properties and public spaces, such as beaches, parks, restaurants and cafés, ask owners to refrain from bringing pets. This then will translate to pet owners either preferring cats over dogs or a preference for smaller breeds with lower calorific intake that can stay indoors. However, industry sources believe that this is temporary as the municipality is getting involved to a larger extent to counter the problem.

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Competitive Landscape

The competitive landscape in the mid-priced segment has remained steady with two leading players in the category. Mars and Nestlé have maintained their brand shares and ranking fairly steadily over the review period within the mid-priced segment. The premium segment saw some consolidation with the Iams and Eukanaba brands, previously owned by Procter & Gamble, being sold to Mars Inc. This acquisition further strengthens the position of Mars in premium dry dog food, which is seeing new products being introduced in an increasingly competitive environment. Consumer demand for high quality natural and healthier pet products is driving competition. In 2014, industry sources confirmed that there was a definitive focus on increasing private label products’ shelf facings that was not seen in the past, especially in Spinneys and Carrefour. A possible outcome in the coming years would also see larger manufacturers acquiring smaller brands that are getting it right on marketing their holistic and natural products.

Industry Prospects

Premiumisation, customisation and natural/organic products will drive dog food value growth during the forecast period. Companies that focus on pet nutrition and making the food selection process easier will gain ground in the coming years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

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