Report Published: "Traditional Toys and Games in Taiwan"

Traditional toys and games registered 1% growth to reach sales of TWD7.1 billion in 2014.Consumption trends in Taiwan depend on its polarised wealth distribution, hence, the improving purchasing power of top level consumers maintained the value sales performance of traditional toys and games.

Competitive Landscape

Bandai (Taiwan) Co Ltd remained the leading player with a 15% value share in 2014. The company is responsible for most imported Japanese toys especially the action figures and accessories which helped it maintain the lead position of traditional toys and games over the review period. The company owns many popular licensed Japanese comic book and video games figures including One Piece, Gundam, Super Mario and S.H.Figuarts. Moreover, it also has many marketing activities to promote its brands.

Full Report Details at
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Industry Prospects

Traditional toys and games in Taiwan is expected to record a negative 1% value CAGR at constant 2015 prices over the forecast period as it is mature and saturated. Moreover, the growth rate is predicted to decline over the forecast period as the category will face increased challenges from video games and the declining birth rate.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Traditional Toys and Games industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Traditional Toys and Games industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Traditional Toys and Games in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values and company shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Traditional Toys and Games in Taiwan?
* What are the major companies Taiwan?
* How was toys and games affected by the global recession?
* Which product categories performed best in the last year?
* What are the new any safety regulations affecting the industry?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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- Traditional Toys and Games in the United Kingdom