Market Report, "Car Rental in New Zealand", published

During the review period, safety issues arose as a result of a spate of fatal motor vehicle accidents involving international tourists. This continued into 2014, and in early 2015 car rental operators, with the support of the New Zealand government and Travel Agency pursued coordinated activities in the industry to reduce the number of road accidents. According to Scoop (independent news), only a small number of tourists (2.6 million) are involved in road incidents; however, the New Zealand Herald reports that although New Zealand tourists are blamed for fewer than 2% of New Zealand’s annual fatal crashes, the rate is at a high 25% in tourist areas such as Queenstown and Wanaka. As a result, new initiatives are in force, including the "Safe Driving in New Zealand" video and Rental Vehicle Association New Zealand (RVA) Overseas Driver Best Practice Toolkit in an action to achieve better road safety outcomes.

Full Report Details at
- http://www.fastmr.com/prod/1063360_car_rental_new_zealand.aspx?afid=301

Industry Prospects

Road safety concerns in 2014-2015 could have an adverse impact on car rentals in New Zealand. The high number of incidents by tourists has been attributed to New Zealand’s relatively poor transport infrastructure and inadequate safety measures in tourist destinations, and made worse by the fact that 80% of the world drives on the other side of the road, as well as being distracted by scenery. A (voluntary) new code of conduct by the Tourism Industry Association of New Zealand and Rental Vehicle Association initiative is now in force (from 1 October 2015.) This code calls on rental companies to screen overseas drivers, though it is too early to know how effective these new initiatives will be.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Car Rental in New Zealand?
* What are the major brands in New Zealand?
* Is there a shift from airport car rental to non-airport?

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