Smoking Tobacco in Indonesia - New Market Research Report

The smoking of RYO tobacco stems from the days of Indonesia as a tobacco farming nation, with a long-established tradition of using smoking tobacco ingrained in rural areas. With more than 50% of the population being rural inhabitants, they ply their trade as farmers, fishermen and home industry workers, which garners them little income. Their budget only allows them to purchase unbranded RYO tobacco leaves which come in half kilo packs. However, RYO tobacco in this unbranded context is not classified within Euromonitor International’s data on RYO tobacco.

Competitive Landscape

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Up to 2014 there were only two key players in smoking tobacco, namely Taru Martani and Bentoel Internasional Investama. The former is a local company, which clearly led RYO tobacco with an 85% volume share in 2014, thanks to its three prominent brands Countryman, Mundi Victor and Violin. Meanwhile, the latter only owns one brand, Mars. As it focuses primarily on white cigarettes, RYO tobacco is not its prime focus; hence the company did not make further inroads in expanding into RYO tobacco.

Industry Prospects

Driven solely by RYO tobacco, smoking tobacco is set to continue to see positive development over the forecast period, with a volume CAGR of 1%. During the tough economic conditions, low-income consumers cut back their budget for smoking, thus more of these people may turn to more affordable RYO tobacco as an alternative to cigarettes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Smoking Tobacco in Indonesia?
* What are the major brands in Indonesia?
* How was toys and games affected by the global recession?
* Which product categories performed best in the last year?

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