"Turkey Consumer Electronics Report Q1 2016" Published

Our Country Risk team's outlook for lira depreciation against the US dollar in 2015, and to a lesser extent over the medium term, resulted in a downgrade to the consumer electronics spending forecast in the Q4 update. We now envisage a contraction in US dollar terms in 2015, before a recovery from 2016 as the marke t moves back towards its medium- term potential base on a convergence of broad-based income growth, globally declining device prices, improvements to supporting infrastructure and expanded domestic production drive mark et development. We expect medium- term strengthening of the growth dynamic, but also highlight downside risk in several areas. Turkey continues to be dependent on external financing, which leaves domestic credit growth exposed to international sentiment - and presents a spillover risk to the smartphone market through the proposed imposition of customs duties on handsets. Meanwhile, there is also downside risk from the regional security situation, with the potential for instability or the confl ict in Syria to result in spill over to Turkey.

Full Report Details at
- http://www.fastmr.com/prod/1070820_turkey_consumer_electronics.aspx?afid=301

Headline Expenditure Projections

Computer Hardware Sales: USD4.89bn in 2014 to USD4.39bn in 2015, -10.2% in US dollar terms. A contraction is expected in 2015 due to lira depreciation in 2015, and the decline in traditional form factor shipments after some upgrade demand was brought forward to 2014 by the withdrawal of Microsoft support for the legacy XP OS.
AV Sales: USD2.62bn in 2014 to USD2.52bn in 2015, -3.7% in US dollar terms. Demand set to contract due to TV set demand being brought forward to 2014; TV set price erosion and digital camera and mp3 player demand cannibalisation - all in a climate of eroding household purchasing power.

The Turkey Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Turkey.

BMI Research's Turkey Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Turkey.

Key Benefits

* Benchmark BMI's independent consumer electronics industry forecasts for Turkey to test other views - a key input for successful budgeting and strategic business planning in the Turkish consumer electronics market.

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