New market study, "The rise of plant protein", has been published

From: Fast Market Research, Inc.
Published: Wed Nov 11 2015

Plant protein sources such as soy, pea, and nuts are growing in popularity to meet ongoing demand for protein at a time when consumers are increasingly opting for meat-free or reduced-meat diets. Meat avoidance is growing for various health, financial, sustainability, and ethical reasons. At the same time, there is insatiable demand for protein, creating opportunities to incorporate plant-based sources into food and beverages in place of animal-derived ingredients.

Key Findings

* Globally, the proportion of new food and drink product launches claiming to be "high protein" increased six percentage points between 2013 and 2015, from 2% to 8%.
* Consumers actively avoiding meat are most likely to give high priority to "high protein" claims when choosing food and drink products.
* Men are more likely to perceive most types of plant protein as positive for health than women, with the exception of pea protein.

Full Report Details at

Opportunities for Plant Proteins is part of Canadean's Hot Topics research, and explores consumer perceptions of plant-based protein ingredients and identifies opportunities for food and beverage manufacturers to capitalize on.

Your key questions answered:

* What is driving demand for plant proteins?
* Which plant proteins do consumers perceive most positively for health, and how can I capitalize on this?
* Which consumer groups should I target and how?

Reasons to Get this Report

* Offers insight into the key demographics that are most likely to be a key focus for innovation.
* Identifies and analyzes key trends driving demand for plant protein.
* Identifies interesting new and emerging innovation on offer in terms of product formulation, positioning, and marketing across key food and beverage categories.

Provides insight and inspiration for innovation programs and new product development.

Companies Mentioned in this Report: Silk, CLIF, Freedom Foods, Seitenbacher, Suja, MaxSport, Eat Chia!, Calbee, Pip and Nut, SoTru, Impossible Foods, Beyond Meat, Califia Farms, Strong and Kind, Love Grown Foods, Thomas Nooks and Crannies

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Soy Protein Ingredients Market - Global Trends & Forecast to 2020
- Pea Protein Market - Global Trends & Forecasts to 2019
- Dairy Packaging in Sweden
- Dairy Ingredients Market - Global Trend & Forecast to 2020
- Europe Soy Protein Market - Trends and Forecast to 2019

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

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