New Market Research Report: Cigarettes in Japan

Japan has long been relatively tolerant of smoking, with this partly due to relaxed legislation governing this area. The government continues to own 33% stake in dominant player Japan Tobacco, with this reduced from a majority stake as recently as 2013, while the tobacco industry provides a major state revenue source. There is no nationwide legislation preventing smoking in public places and players are able to market their products via sponsorship and point-of-sale displays, including storefront billboards.

Competitive Landscape

While Japan's tobacco industry is no longer a monopoly, there remains considerable state control. The government held a majority share in dominant player Japan Tobacco until March 2013, with its stake remaining at 33% at the end of the review period. Japan Tobacco is furthermore the only player permitted to produce cigarettes in Japan, while prices and production continue to be closely controlled by the government. Overall shares are meanwhile heavily concentrated, with Japan Tobacco, Philip Morris and British American Tobacco together accounting for 96% retail volume share in 2014.

Full Report Details at
- http://www.fastmr.com/prod/1072923_cigarettes_japan.aspx?afid=301

Industry Prospects

Cigarettes is expected to be impacted by an increasingly negative image in the forecast period. There is widening concern about the health implications of both direct and passive smoking, with an ageing population and growing health and wellness trend thus likely to encourage many consumers to give up. The overall smoking population is expected to decline by 16% in the forecast period, with less than 17% of the adult population likely to smoke by 2019. Many older consumers are likely to quit smoking due to health concerns and low income levels, while younger consumers will become increasingly unlikely to start smoking.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country



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