Full-Service Restaurants in Taiwan - New Market Research Report

Food security issues had an impact on all types of consumer foodservice in 2014, including full-service restaurants. As full-service restaurants are characterised by higher prices, consumers expect to receive better service as well as better food quality. Full-service restaurants such as Wowprime Corp experienced a downturn when it was reported they were using oils with quality concerns. However, players have won back consumers’ trust by honestly disclosing the truth and implementing strategies to redress the situation, with financial incentives.

Competitive Landscape

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Wowprime Corp led value sales in 2014 with its brands across all price ranges and food categories, such as Tasty Steak House, Pintian and Together Hot Pot. Though suffering from food security issues, Wowprime Corp demonstrated sincere apologies and made it up to its customers in monetary terms. With this approach, Wowprime Corp has retained a leading position among its customers and thus maintained the place in value sales in 2014.

Industry Prospects

Branded outlets are expected to be more welcome over the forecast period. As consumers visiting full-service restaurants are willing to pay higher prices than other formats, they also expect higher standards when frequenting these restaurants. Branded outlets that work hard on customer experience will thus be highly welcomed. In addition, many branded players have more than one brand available in the market. The effect of a positive customer experience with one of the player’s brands is likely to boost sales of all the brands in the group.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Full-Service Restaurants in Taiwan?
* What are the major brands in Taiwan?
* What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Taiwan?

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