New market study, "Contact Lenses in Italy", has been published

In Italy, around 6% of the population wear contact lenses. Although the overall number of contact lens wearers has remained relatively stable over the last few years, the incidence of myopia has been increasing over the last 10 years, especially among younger consumers. In particular, this consumer segment demands fast and convenient solutions to eye health problems, which in turn serves as the key driver of the rising demand for daily disposable lenses, a category of products that are often considered to be best suited to the active lifestyles of modern consumers.

Competitive Landscape

Ciba Vision SpA was again the leading company in contact lenses in 2014, holding a value share of 22%. As the leading operator in all of the four contact lenses categories, Ciba Vision holds a strong position as an innovative manufacturer of high-quality daily disposable lenses, weekly/monthly disposable lenses and extended wear lenses.

Full Report Details at
- http://www.fastmr.com/prod/1072735_contact_lenses_italy.aspx?afid=301

Industry Prospects

Two major factors are set to continue driving sales of contact lenses in Italy over the forecast period. According to players present in the category, the penetration of daily contact lenses is lower than in some other European countries and there remains room for further growth in the category. The rising popularity of silicone hydrogel lenses is also set to continue playing an important role in the development of the category over the forecast period, notably due to the likelihood that the marketing initiatives of manufacturers will be adapted in response to the popularity of silicone hydrogel lenses as well as the inclination of opticians to develop sales of contact lenses made from this material.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* In which markets are daily disposables more popular than monthly and extended wear?

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