Report Published: "Writing Instruments in South Korea"

Fountain pens showed the highest growth rate in 2015 as they are regarded as premium gifts to the important persons in South Korea. As fountain pens grew, pen inkwells and refills grew accordingly by 4% in 2015.

Competitive Landscape

Mon Ami Co Ltd led writing instruments with the retail value share of 10% in 2014. Although the company was positioned as the leading player in writing instruments, it lost share from 2010 as there are many competitors in the market. The company has provided affordable ball point pens under the Monami 153 brand for many years and people regard the company as having a non-luxury image. As many global companies are threatening the company’s further growth, Mon Ami tries to develop more premium pens such as 153 Fisherman and 153 Respect and raise its brand image amongst the public. It focuses on the various online marketing channels including social media sites such as Facebook to capture consumers’ attention. It also recently opened its official shopping mall sites at the end of 2014 to attract more consumers to purchase its products against those of global companies.

Full Report Details at
- http://www.fastmr.com/prod/1072895_writing_instruments_south.aspx?afid=301

Industry Prospects

Writing instruments is expected to show a 2% value CAGR at constant 2015 prices during the forecast period. The growth rate will be slower than in the review period with decreasing demand as electronic devices become more powerful writing instrument tools in South Korea.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How have sales of writing instruments evolved over the past few years in South Korea?
* What’s the potential of writing instruments sales via the internet?
* Just how dominant are pens compared to pencils, highlighters and accessories?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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