Market Report, "100% Home Delivery/Takeaway in Vietnam", published

From: Fast Market Research, Inc.
Published: Tue Nov 17 2015

In 2014, two leading players Pizza Hut and Domino’s Pizza, endeavoured to promote their online ordering services. In May 2014, Pizza Hut formed an exclusive partnership with Foodpanda, one of the largest online food ordering service providers in Vietnam. This partnership allowed consumers to place direct orders via or Foodpanda mobile applications. Meanwhile, Domino’s Pizza launched frequent promotional programmes, such as buy-one-get-one-free or 40-50% discounts for those who made online orders via the company’s website. In addition, all online orders were guaranteed to be delivered within 30 minutes.

Competitive Landscape

Imex Pan Pacific Group, with its brand Domino’s Pizza, led 100% home delivery/takeaway in 2014, accounting for 53% of value sales. After achieving considerable success in Ho Chi Minh city, Domino’s Pizza has continued to penetrate into Hanoi, the capital of Vietnam, opening two new outlets in 2014. The new outlets were designed in a "Pizza Theatre" style, where consumers can watch the whole process of making a pizza. With only two outlets in the new market, Domino’s Pizza still guaranteed 30 minutes for delivery and 15 minutes for takeaway. In addition, the company also launched frequent promotional programmes such as "Buy-one-get-one-free" and "Every hour is a happy hour".

Full Report Details at

Industry Prospects

100% home delivery/takeaway is forecast to register a constant value CAGR of 23% over the forecast period. 100% home delivery/takeaway is a relatively new category, and its growth potential is very high. Higher living standards and increasingly hectic lifestyles will contribute greatly to the rapid growth in the category. Due to expected rises in rents in the major cities, some foodservice operators will concentrate entirely on takeaway and home delivery to save costs and keep prices competitive. Consumers, especially office workers, will tend to use these services on a more regular basis in order to save time.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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