"Home Improvement in Thailand" now available at Fast Market Research

In Thailand the DIY trend saw increased popularity among a minority of consumers who enjoy decorating or performing home improvements themselves. In 2014 there were many retailers offering DIY tool kit products for purchase, such as power tool or wall covering sets. However, despite this DIY is not practised by most Thais, with the majority employing professionals to perform complex tasks such as floor covering. Customers prefers to pay to have such jobs completed to a high standard by a professional, with the customer choosing the home improvement brand for quality control and cost management purposes.

Competitive Landscape

Toa Paint (Thailand) Co Ltd led sales in 2014. The company’s sales rose by 4% to reach a value of Bt6.8 billion. The company also accounted for 14% of home improvement value share and 53% of home paint sales. The company aims to maintain its position as leader in home paints, increasing distribution via dealers with more than 5,000 stores across the country. The company collaborates with contractors and home specialists to introduce its products, and continues to develop the quality of and introduce new technology to its product.

Full Report Details at
- http://www.fastmr.com/prod/1072750_home_improvement_thailand.aspx?afid=301

Industry Prospects

Home improvement is expected to see a 2% constant value CAGR over the forecast period. The forecast period performance is expected to be slower than that seen over the review period. However, renovations home restorations are expected to continue to grow and see greater development than the new home build environment.

Home Improvement Market Research

Analyse key trends and developments in Thailand for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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