New Market Research Report: Cafes/Bars in Thailand

From: Fast Market Research, Inc.
Published: Thu Nov 19 2015

Within cafés/bars, independent bars/pubs continued to dominate in 2014. However, the category’s growth started to show a decelerating trend at the end of the review period. Cafés and specialist coffee shops played an important role in contributing to value sales, transactions and outlet count thanks to the coffee-drinking culture becoming more widespread among Thai consumers. Specialist coffee shops which were widely found within Bangkok and large cities were increasingly present in other provinces as well. In 2014 the cafés/bars category was becoming more sophisticated. Some existing outlets were closed while the development of the category was attractive to others.

Competitive Landscape

Operators in the cafés/bars environment were numerous, most being independent players. Chained players had only a strong leading position in specialist coffee shops. Within the highly fragmented cafés/bars category Starbucks Coffee (Thailand) Ltd achieved a leading position with a marginal share of less than 2% in terms of foodservice value. PTT PCL, Black Canyon Thailand Co Ltd and True Life Retail Co Ltd and Coffee World Corp held the subsequent positions. Such players continued to enjoy strong brand loyalty and an established presence with a great number of outlets and a growing customer base.

Full Report Details at

Industry Prospects

While bars/pubs are becoming less popular among Thai consumers, the overall cafés/bars environment is still expected to see positive growth over the forecast period. Thanks to a strong coffee-drinking culture among Thai consumers, specialist coffee shops are expected to become more widespread in terms of outlet expansion, whereas consumers’ drinking behaviour will become more sophisticated. The leading brands are likely to play an important role in driving the category. The introduction of innovative food and drink menu items will spur consumer satisfaction.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

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