Just Published: "Debit Cards in Mexico"

Partnerships between card issuers and retailers have long been an important strategy in other categories, namely credit cards, but in 2015, this trend also became apparent in debit cards. In February 2014, convenience store chain Oxxo (owned by Femsa) launched a debit card product in association with Banamex (Citigroup's Mexico unit) and Visa. The card, known as Saldazo, is aimed at frequent visitors to Oxxo who may not necessarily utilise other banking services. The card is marketed online, as...

Euromonitor International's Debit Transactions in Mexico report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Full Report Details at
- http://www.fastmr.com/prod/1072555_debit_cards_mexico.aspx?afid=301

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Debit Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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