New Market Research Report: New Zealand Beer Market Insights Report 2015

The market saw a small decline in 2014, but super premium and premium brands saw growth as imports and craft beer continued to be popular. The market remains very much a duopoly however Independent Breweries were the only major brewer to record growth.

Key Findings

* Off and On premises continued to fall due to intense competition
* Local brands continued to decline due shift in consumer preference
* Imported and craft benefit from this shift and saw volume rise
* Independent Brewery continued to outperform market

Synopsis
Canadean's New Zealand Beer Market Insights 2015 Report provides a complete overview of the New Zealand beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

* 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
* Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
* Value by distribution channel 2010-2014, with 2015 forecasts
* 2013-2015 selected on- / off-premise retail prices
* Details of key beer new product launches in 2014 by company
* Overview of the competitive landscape in the beer market, with analysis of key company performance
* Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
* Data is also available in excel format

Full Report Details at
- http://www.fastmr.com/prod/1073461_new_zealand_beer_insights.aspx?afid=301

Reasons to Get this Report

* Gain an in-depth understanding of the dynamics and structure of the New Zealand beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
* Evaluate the current emerging trends and future growth opportunities in the New Zealand beer market to support your brand development and marketing initiatives
* Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
* Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
* Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
* Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the New Zealand beer market
* View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Companies Mentioned in this Report: Lion Brewery, DB Breweries, Independent Brewers, Kirin, Heineken, Asahi, Woolworths Australia, Countdown, Liquor King

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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