Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala - New Market Study Published

From: Fast Market Research, Inc.
Published: Sun Dec 06 2015

Cough, cold and allergy (hay fever) remedies registered sales of GTQ230 million in 2015, after retail value growth of 9%. Coughs and colds are two of the most contagious and easily spread minor diseases, due to weather changes, poor hygiene or behavioural habits, which made this an important category in consumer health in Guatemala. To avoid feeling unwell, for example with influenza, consumers purchased remedies to relieve the first symptoms of discomfort. Combination products - cough, cold and allergy (hay fever) remedies was very popular for these diseases as these products target several symptoms with one medicine.

Competitive Landscape

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Generic products led sales in 2015 with a retail value share of 16%. Generic products were more popular among lower economic segments, with many pharmacies only offering generic products. Bayer de Guatemala followed with a 10% retail value share. Tabcin was the company’s leading brand with a wide product portfolio to treat several symptoms.

Industry Prospects

Cough, cold and allergy (hay fever) remedies is expected to record a value CAGR of 4% at constant 2015 prices over the forecast period to reach of GTQ279 million by 2020. Growth in this category is set to be driven by population growth and new product developments, which always bring dynamism to the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala?
* What are the major brands in Guatemala?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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