New Market Research Report: Digestive Remedies in Portugal

Health awareness greatly increased in Portugal over the last decade, and consumers are now more aware of their own health issues and symptoms. Therefore they have become increasingly confident and assured in terms of the self-management of a wide variety of digestive complaints. Also, modern and stress-filled lifestyles, triggered by the growing pressure felt at work and at home, have led to unhealthy and unbalanced nutrition, which in turn triggers food allergies and digestive problems.

Competitive Landscape

Johnson & Johnson led digestive remedies in 2015, with a 15% value share. This strong position is due to its leading position in antacids, which is one of the most valuable categories. In antacids its Kompensan brand enjoys high levels of recognition and trust amongst Portuguese consumers. Also, the company is clearly trusted for diarrhoeal remedies, holding a 66% value share in 2015. Although the category is quite small, representing only 4% of value sales of digestive remedies in 2015, it was one of the most dynamic over the review period, and therefore ensured growth for Johnson & Johnson.

Full Report Details at
- http://www.fastmr.com/prod/1082251_digestive_remedies_portugal.aspx?afid=301

Industry Prospects

Sales of digestive remedies are expected to remain quite stable over the forecast period, recording a marginally positive value CAGR at constant 2015 prices. This will represent a slightly better performance than that registered over the review period. The category is set to continue to benefit from the increasing incidence of gastrointestinal problems due to higher levels of stress, the ageing population and more variable weather patterns linked to climate change. The self-management of mild digestive complaints is expected to remain a major feature of this category, sustaining sales despite maturity.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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