Just Published: "Wound Care in the Netherlands"

The 3% current value growth posted in wound care in 2015 was in line with the growth recorded in 2014 and the current value CAGR recorded in the category over the review period as the very bad weather conditions which prevailed in the country earlier in the review period resulted in a stagnation of wound care sales, while more favourable weather conditions in the review period supported growth.

Competitive Landscape

Beiersdorf NV remained the leading player in wound care in the Netherlands in 2015. The company can be seen as a leader in terms of innovation in wound care products, launching multiple new products each year. Beiersdorf’s flagship brand is Hansaplast, which is best known for its sticking plasters/adhesive bandages. Beiersdorf uses high levels of product segmentation in order to expand its product ranges with special products for active people and big packaging sizes with various types of plasters for families.

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- http://www.fastmr.com/prod/1082632_wound_care_netherlands.aspx?afid=301

Industry Prospects

It is expected that wound care will show healthy growth over the forecast period, with growth set to be faster than over the review period. The performance of the category over the forecast period is set to be comparable with the growth recorded in the category during 20014 and 2015. Growth in wound care is set to be fuelled by new product launches based on further segmentation and premiumisation in the category generally.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Netherlands?
* What are the major brands in Netherlands?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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