New Study: Herbal/Traditional Products in Kenya

From: Fast Market Research, Inc.
Published: Sun Dec 06 2015

Local players pushed sales of herbal/traditional products towards the end of the review period by developing active consumer educational and promotional campaigns through television, billboards and radio advertising to create higher awareness of their products. Increased access to information as well as growing recommendations from doctors for the use of herbal products has promoted consumer confidence, encouraging value and volume growth.

Competitive Landscape

Haw Par Corp maintained leadership in herbal/traditional products in 2015 with a value share of 12%. Armaan Ltd, the distributor of Bio-Health products, was some way back in second position with a 4% value share, followed closely by Dr Shimitas Herbal Laboratories and Higher Nature in third and fourth positions with value shares of 3% and 1% respectively.

Full Report Details at

Industry Prospects

With a positive value CAGR of 1% expected in constant 2015 terms over the forecast period, the trend towards herbal/traditional products is expected to accelerate over the forecast period due to the increased importation of herbal products that are affordable and effective as well as increasingly widespread acceptance of these products among the Kenyan population. The increasingly professional branding of herbal/traditional products by local companies, the affordability of their products and the increased stocking of herbal products in chemists/pharmacies are all set to contribute positively to attempts to improve value and volume sales in the category over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Kenya?
* What are the major brands in Kenya?
* What is the market size of Herbal/Traditional Products in Kenya?

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