Market Report, "Cough, Cold and Allergy (Hay Fever) Remedies in Austria", published

Cough, cold and allergy (hay fever) remedies was influenced by two distinctive factors in 2015. According to the Virology Department of Medical University of Vienna, in the period from October 2014 to the end of March 2015, the total number of people affected by flu and flu-related infections stood at 225,000. Cough, cold and allergy (hay fever) remedies was able to benefit from this. Still, as many Austrians prefer to consult a physician first, fearing the simple flu might become more complicated if they try to self-medicate, the 2015 current value growth (1%) proved to be rather moderate, especially compared with the CAGR of 2% seen over the review period in current value terms.

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Competitive Landscape

PGT Healthcare led cough, cold and allergy (hay fever) remedies in 2015, accounting for a value share of 14%. The company was able to profit from its global recognition, as well as from the fact that it follows the strategy of offering both branded products and generics in Austria, thus attracting a wider consumer base. This enabled the company to see one of the biggest increases in value share in 2015.

Industry Prospects

Cough, cold and allergy (hay fever) remedies is anticipated to continue to be influenced by two major factors over the forecast period. First, the number of people affected by the flu and colds is anticipated to continue to influence sales of cough, cold and allergy (hay fever) remedies over the forecast period. Whilst it is not possible to predict how the flu seasons will develop in the future, it is safe to assume that the number of people affected by the flu will at least remain the same as over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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