New Report Available: Eye Care in Germany

Standard eye care, as the predominant category, with an 80% value share within overall eye care, benefits mostly from the continuously ageing German population, as well as from the fast-paced, highly digitalised lifestyles that many consumers lead. With pollution, artificial lighting and flickering screens surrounding consumers on a daily basis, their eyes suffer constant strain, feel dry or are red. Thus, eye care products remained in high demand in 2015.

Competitive Landscape

In 2015 Dr Gerhard Mann Chem-Pharm Fabrik was able to maintain and even extend its leading position within eye care. The company increased its share of value sales to 44%, thereby outreaching the competition. Its main competitive advantage is the strong positioning of various products and brands within standard eye care, as well as allergy eye care. Its leading brands Artelac, Vidisic, Vividrin, Berberil and Vidisan are well-known and trusted amongst German consumers.

Full Report Details at
- http://www.fastmr.com/prod/1082279_eye_care_germany.aspx?afid=301

Industry Prospects

Trade sources expect a growing percentage of Rx eye care products to be sold over the forecast period. Elderly consumers are likely to address potential issues and ailments they might have with their ophthalmologists. Given that most older people have less money at their disposal, they are more likely to prefer a prescription rather than having to purchase and pay for eye care products themselves.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Germany?
* What are the major brands in Germany?
* How are population trends affecting eye care product sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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