New market study, "Dermatologicals in Macedonia", has been published

Dermatologicals registered a 5% increase in current value sales in 2015 to reach MKD127 million. Growth was primarily the result of key trends: increased self-medication; and the apparent consumer shift from standard skin care products to dermatologicals.

Competitive Landscape

The domestic company Fitopharm leads dermatologicals in 2015, with a retail value share of 19%, followed by Macedonia’s pharmaceutical giant Alkaloid AD Skopje (14%) and Krka Farma (6%). Krka Farm overtook Galafarm in third place in 2014.

Industry Prospects

Over the forecast period, dermatologicals is projected to post a 3% value CAGR at constant 2015 prices to reach MKD144 million by 2020. This performance will be supported by the growing self-medication trend; however, certain conditions will prevent the category from achieving its market potential in the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/1082189_dermatologicals_macedonia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Macedonia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Medicated Skin Care in Macedonia?
* What are the major brands in Macedonia?
* What are the most popular formats for acne treatments?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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