Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines - New Market Study Published

Despite the increasing health awareness of Filipinos due to the wealth of information through the internet and the tendency towards healthier lifestyles, incidences of coughs, colds, allergies or hay fever continued to increase. 2015 began with very cold weather dropping to 18.1 degrees Celsius (coldest of the year) and then hitting 36.5 degrees Celsius (hottest of the year). These unpredictable weather fluctuations caused sudden downpours of rain and thunderstorms increasing the incidence of said ailments. The spread of viral diseases including coughs and colds was most felt in congested areas such as Metro Manila and other major cities.

Competitive Landscape

As one of the most active players in conducting promotional activities, United Laboratories Inc retained its position of cough, cold and allergy (hay fever) remedies with a 33% value share in 2015. Its extensive profile of brands encompasses the majority of shares for 2015, which includes Neozep, Solmux and Tuseran. These brands have a well-established presence, although they are threatened by the growing interest of consumers for the herbal-based brand Ascof Lagundi by Pascual Laboratories Inc.

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Industry Prospects

Many factors can slow down the growth for cough, cold and allergy (hay fever) remedies over the forecast period as trends continued to emerge in 2015. As such, more and more Filipinos are investing in vitamins and minerals, herbal supplements and active healthy lifestyles to achieve stronger immune systems and physically aesthetic physiques. However, opportunity for growth continues to be linked to the unpredictable extreme weather in the country causing viral diseases, especially in the most populated and congested areas. This will continue to spur massive demand for remedies over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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