New Market Research Report: Eye Care in Norway

According to the Norwegian Opticians Association, 600,000 Norwegians now use contact lenses, a figure that is higher than ever before. Norwegians have never had worse eyesight, a development that has come about as a result of more visually demanding everyday lives as a result of increased use of smartphones and computers. Contact lenses need to be used in the right way but it is inevitable that this is not always the case and this has increased the prevalence of eye infections which are caused by micro-organisms and other small particles. This increased use of contact lenses was the main driver behind the performance of standard eye care in 2015, which continued to grow strongly.

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Competitive Landscape

Théa Nordic remained the leading company in eye care in 2015, commanding a value share of 42%. Théa Nordic continued to reinforce its position through a range of eye care brands such as Viscotears and Oculac, which registered value shares of 30% and 14%, respectively, in standard eye care and Zaditen and Spersallerg which held respective shares of 20% and 19% in allergy eye care. This diverse product range ensures that Théa Nordic caters for most eye conditions.

Industry Prospects

Despite the increased irritation which the use of contact lenses brings to eyes, the number of contact lens users is expected to increase over the forecast period, thus reinforcing the standard eye care category. While the need for spectacles or contact lenses is expected to increase as a result of exposure to smartphones and computers, image is set to dictate that more and more people will choose contact lenses. It is not considered fashionable to wear spectacles in Norway so many young people in particular are choosing contact lenses, a development that will inevitably lead to sustained demand for eye care products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country



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