The leading brands in the analgesics space held their own 2010–2015, collectively achieving a 9% current value CAGR, slightly lower than generics. During 2015, the leading brands recorded the slowest growth rate throughout the entire review period at 7% in current value terms. This downward spiralling trend presents a significant challenge to the leading brands in maintaining market share. The value share for generics slightly surpassed the leading brands for the first time over the review period in 2015.
Competitive Landscape
Despite the encroaching threat and growth of generics in the analgesics space, the leading brands performed admirably in maintaining their market positions over the review period 2010–2015. Generics grew at a slightly higher rate than the leading brands during this period, both recording a 9% CAGR in current value terms. All other brands combined, accounting for a 46% current value share in 2015, suffered a slower 7% current value CAGR over this period. Brand leader Winasorb by GlaxoSmithKline Dominicana SA and Aleve presented by Bayer Dominicana SA showed the fastest growth in 2015, both at 8% in current value terms. These brands maintain strong brand recognition and brand loyalty, are viewed as extremely effective and enjoy strong promotion. GlaxoSmithKline Dominicana remained the leading company in analgesics during 2015, capturing a 12% value share.
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Industry Prospects
The leading analgesics brands are expected to engage in increased innovation activity in product formulations, delivery mechanisms and packaging. These brands are likely to flex their marketing muscle to preserve their competitive space in light of the growing encroachment of generics, along with the threat posed by lower priced products from smaller international and domestic brands. Combination analgesic products provide the best opportunities for new product development.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Analgesics industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The Analgesics in Dominican Republic market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
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Analgesics in Dominican Republic - New Report Available
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Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001