Digestive Remedies in Georgia - New Market Study Published

Active promotion for leading a healthy way of life and consuming healthier food restricted growth of digestive products. In addition, sales of digestive remedies were influenced by large consumption of various mineral waters by the local population. As a rule, insignificant problems such as indigestion tend to be treated by local consumers using inexpensive "Borjomi" and "Nabeghlavi" - mineral waters of local manufacturers. There is also a growing culture of consuming dairy products with various bio additives, which help insignificant distress in system of digestion grows.

Competitive Landscape

In 2015, the two main leaders of digestive remedies were A Menarini Industrie Farmaceutiche Riunite with 15% value share with its brands Mezym and Espumisan, and Sanofi with 14% value share with its brands No-spa, Festal and Maalox. Both of these companies have a longstanding presence in Georgian consumer health and benefit from high awareness and consumer loyalty.

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Industry Prospects

Popularisation of healthy eating in Georgia and increasing offers of health and wellness food such as pro biotic drinks will negatively affect sales growth of digestive remedies. On the other hand, traditional Georgian cuisine is heavy and contains a high level of fat and strong seasonings. In addition, the health and wellness trend will be counterbalanced by the rising popularity of fast food, carbonates and processed packaged food, which are all connected to busy lifestyles of the local population who have no time to pay attention to their diets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Georgia?
* What are the major brands in Georgia?

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