Market Report, "Herbal/Traditional Products in Ukraine", published

Historically, Ukrainians, especially older Ukrainians, used to have a suspicious attitude towards chemical medicines. Standard drugs were considered to have side-effects, and not to be as efficient as treatment with herbs. Such an attitude is still seen amongst many people nowadays, especially amongst those who live in remote areas. Besides, in 2015 Ukrainians had to economise, which encouraged them to use herbal/traditional recipes to treat diverse health problems with herbs and plants.

Competitive Landscape

Almost all the major players have extended their product lines to include herbal/traditional products, whilst others specialise only in herbal/traditional products. The latter is true for Bionorica, which generates the highest value share of 10% in herbal/traditional products. The company benefits from sales of the herbal-based Imupret, Bronchipret, Sinupret and Tonsipret brands, all targeting the treatment of cough and cold symptoms. The main principle of Bionorica is to use natural resources with maximum efficiency. In 2012 the company launched the project Phytothek, which means the opening of specialised departments in chemists/pharmacies where high-quality herbal medicines will be sold. Bionorica utilises the concept of phytoengineering, which implies the organisation of scientific research to deliver high-quality herbal products.

Full Report Details at
- http://www.fastmr.com/prod/1082355_herbaltraditional_products.aspx?afid=301

Industry Prospects

Herbal/traditional products is anticipated to benefit from the health and wellness trend over the forecast period. The growing awareness of Ukrainians about their health and wellbeing will encourage them to buy natural medicines with fewer side-effects. Thus, herbal/traditional products is expected to record a value CAGR of 1% at constant 2015 prices in the forecast period, to reach UAH2.2 billion in 2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country



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