New Study: Sports Nutrition in Turkey

Sports nutrition continued to register a strong performance over the forecast period, mainly due to the increasing number of shopping centres in the country which feature health clubs, especially those located in large urban centres. Sports nutrition largely benefits from the increasing popularity of taking regular exercise among the Turkish population. However, despite the positive effect of increasing health awareness and increasing health club membership among Turkish people, the 19% current value growth registered in sports nutrition in 2015 was significantly slower than the current value CAGR of 27% registered over the entire review period. The increasing trend of naturally healthy nutrition and some health warnings broadcast about the consumption of sports nutrition products also negatively affected the performance of the category towards the end of the review period.

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Competitive Landscape

Bakara Ilaç ve Tibbi Malz Paz Dis Tic AS continued to lead sports nutrition in 2015 with a value share of 14% thanks to its wide distribution network. The company also registered the highest value growth in the category during the year due to its strong internet retailing website as well as the increasing number of successful GNC store-based retail outlets.

Industry Prospects

Over the forecast period, sports nutrition is expected to increase in value at a CAGR of 6% at constant 2015 prices, a slower rate of growth than the value CAGR of 18% recorded in constant 2015 terms in the category over the review period. This slowdown can be attributed mainly to the maturity of demand for sports nutrition. In addition, the strict regulatory environment with regard to imported sports nutrition products is expected to result in the leading distributors of multinational brands incurring higher costs, which is set to further suppress demand for these products as companies will have to increase prices in order to sustain their profits.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports Nutrition industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports Nutrition industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports Nutrition in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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