New Report Available: Wound Care in Venezuela

All players faced import obstacles in 2015 because of the restrictions on accessing foreign currency. Given the constraints to marketing their entire portfolios, large multinationals focused their efforts on large consumer health categories. Since wound care is still a small, underdeveloped category, most players reduced their product ranges; therefore, wound care suffered from stagnation in terms of innovation and development. The supply and variety of products decreased, as players were unable to guarantee stock of all items throughout the year.

Competitive Landscape

3M de Venezuela continues to lead wound care with its Nexcare brand in 2015. This multinational markets a wide range of wound care products with high-end positioning. The player invests in education and training for employees of leading retailers but not advertising campaigns targeted at final consumers. Nexcare is supported by strong recognition of the umbrella brand 3M, which is widely associated with high-quality products.

Full Report Details at
- http://www.fastmr.com/prod/1082638_wound_care_venezuela.aspx?afid=301

Industry Prospects

The adverse business environment will push players to allocate marketing and financial resources in larger categories of consumer health and even other industries, since multinationals operate in diverse business areas. As a result, new product development and innovation will remain low and consumers will continue to have weak knowledge of products and brands. In this scenario, wound care is predicted to record a modest value CAGR of 1% at constant 2015 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Venezuela market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Venezuela?
* What are the major brands in Venezuela?
* What novel technologies are being used in sticking plasters/adhesive bandages?



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