Cough, Cold and Allergy (Hay Fever) Remedies in France - New Market Study Published

Cough, cold and allergy (hay fever) remedies is highly impacted by seasonal viral epidemics common during autumn and winter. In 2014, there was a low level of cold and flu pathologies at the end of 2014 and the beginning of 2015. As a result, cough, cold and allergy (hay fever) remedies continued to decline in current value terms in 2015 and registered a worse performance than the average for the review period.

Competitive Landscape

Cough, cold and allergy (hay fever) remedies is a fragmented category. Ricola and Laboratoires URGO were the only players to achieve a value share greater than 10% in 2015. Ricola led medicated confectionery thanks to the high recognition and availability of its brand Ricola, which is targeted at a large number of consumers due to being positioned as daily sweets. The brand is widely available in the checkouts of hypermarkets and supermarkets, as well as in the smaller tobacco shops, with its sales benefiting from impulse purchases. Laboratoires URGO, with the brand Humex, was present in several categories within cough, cold and allergy (hay fever) remedies, leading some of them, including nasal sprays, cough remedies and antihistamines/allergy remedies (systemic), to name just a few. Humex offers a wide range of cough, cold and allergy (hay fever) remedies, and consequently it is very popular among French consumers.

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Industry Prospects

The future performance of cough, cold and allergy (hay fever) remedies is difficult to forecast, as demand for such medicines depends on weather variations and viral epidemics. From one year to the next, sales are likely to record irregular development; however, self-medication in terms of cough, cold and allergy (hay fever) remedies should develop further in the future. As a result, cough, cold and allergy (hay fever) remedies is expected to record a stable performance at constant 2015 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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