"Cough, Cold and Allergy (Hay Fever) Remedies in Colombia" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Dec 08 2015

In May 2015, INVIMA, the regulation authority approved the switch of cetirizine and loratadine from Rx to OTC. These substances were approved as OTC but only in combination with analgesics, products that treat cold symptoms, but in theory, they required a prescription to purchase them, a condition that in general was not fully met by pharmacies and parapharmacies that used to sell these medicines without asking for the prescription. Although the impact of the switch affects overall cough, cold and allergy (hay fever) remedies, for consumers this change in regulation is not perceived for the reasons mentioned before.

Competitive Landscape

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Cadbury Adams Colombia SA continued to lead cough, cold and allergy (hay fever) remedies with 17% value share, with its Halls brand, which is consumed more as a breath freshener rather than for its medicinal properties. Ranked second is local manufacturer Tecnoquímicas SA with Noraver that is present in combination products - cough, cold and allergy remedies, cough remedies and pharyngeal preparations. The company carries out strong advertising campaigns for its Noraver line and was able to maintain its position over the last few years of the review period, despite the strong competition from traditional brands such as Dristan, Pax, and cough syrups.

Industry Prospects

Over the forecast period, products that offer quick and lasting relief for symptoms will be key drivers of cough, cold and allergy (hay fever) remedies. In addition, the strong advertising of remedies and the high levels of self-medication when it comes to relief symptoms of cold or cough will continue as driving forces behind growth of the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Colombia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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