"Cough, Cold and Allergy (Hay Fever) Remedies in Denmark" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Dec 08 2015

The high numbers of Danish consumers suffering from medical problems and conditions which can be treated with cough, cold and allergy (hay fever) remedies is the key reason for the high value sales in the category in 2015. Cold weather conditions during most of the year and various other issues promoting the incidence of allergies among the Danish population during autumn and spring are nothing new and this situation continued to support high demand for cough, cold and allergy (hay fever) remedies in 2015. Medicated confectionery is the most important cough, cold and allergy (hay fever) remedies category, although nasal sprays and pharyngeal preparations are also popular categories due to the fact that they are efficient at resolving various related health problems.

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Competitive Landscape

Cloetta Danmark ApS continued to lead the competitive environment in cough, cold and allergy (hay fever) remedies in 2015 with a value share of 15%. The company can attribute its leading position to strong sales of its Läkerol brand, which leads sales in medicated confectionery due to wide distribution, ongoing marketing activities and its good reputation among consumers for resolving issues related to the mouth and throat. Läkerol is highly popular in Denmark as well as in other Scandinavian countries and the brand’s official Facebook page had more than 100,000 ‘likes’ in July 2015.

Industry Prospects

Cough, cold and allergy (hay fever) remedies is not new category in consumer health in Denmark and consumers are, generally speaking, already familiar with the products available in the category and the solutions they offer to various health problems. Nevertheless, over the forecast period, the category is expected to increase in value at a CAGR of 1% at 2015 prices to reach DKK801 million by the end of 2020. The category is expected to show moderate growth during every year of the forecast period. The key reason for this moderate positive forecast is in the fact that coughs health and colds are frequent issues among Danes, which repeat every year, mainly during the cold months in the case of coughs and colds, and during spring and autumn in the case of allergies. Thus, demand for brands that can ease the suffering of consumers when related issues appear is likely to remain consistent throughout the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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