Cough, Cold and Allergy (Hay Fever) Remedies in Slovakia - New Report Available

Cough, cold and allergy (hay fever) remedies benefit from an effective image for alleviating common cold and flu. Consumers are also attracted by the time-saving benefits of these products, with many being keen to avoid a trip to the doctor. However, sales growth is being hindered by maturity and by consumers taking a more proactive approach to health. Consumers thus became more likely to take vitamins and dietary supplements to treat colds or flu, such as vitamin C or echinacea.

Competitive Landscape

GlaxoSmithKline is the leading player in cough, cold and allergy (hay fever) remedies and accounted for a value share of 17% in 2015. The company benefits from its dominance in combination products, where its Coldrex range accounted for an impressive 58% value share in the year. The company thus benefited from strong sales growth in overall combination products, despite losing share in this area as many chemists/pharmacies broadened their offer. The company also benefited from investing in stronger advertising for Coldrex MaxGrip from 2012 onwards, with this brand positioned as offering powerful and swift relief and thus attracting many busy consumers and workers.

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Industry Prospects

The health and wellness trend is expected to impact cough, cold and allergy (hay fever) remedies in the forecast period, as will increasing maturity. Many consumers will seek to improve their health rather than relying on these products to alleviate symptoms, with this thus encouraging consumers to opt for vitamins and dietary supplements such as vitamin C, multivitamins or echinacea. Sales will however be supported by consumers preferring time-saving OTC options to a lengthy trip to a doctor's surgery for Rx alternatives.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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