Report Published: "Analgesics in Hungary"

Sales of analgesics continued to increase steeply in 2015; however, with somewhat lower rates than in 2014. Analgesics sales were up by 9% in 2015, after 11% value growth in 2014. Analgesics is considered to be a stable OTC category, sales of which were not affected by the economic crisis. The growth of the category became steeper during the aftermath of the crisis period. Analgesics is considered as a must have in the "at-home pharmacy", and therefore it enjoys stable demand. Hungarian consumers prefer to postpone their visit to the family doctor, especially since the introduction of the "visit fee", and instead they would rather opt for taking a pain-reliever.

Competitive Landscape

Sanofi-Aventis Zrt with 28% value share comprising the sales of its main analgesics brands Algoflex and Rubophen. Ranked second was Pfizer Kft with 11% value share in 2014, its main brand Advil holding 10% value share in 2015.

Industry Prospects

Value sales of analgesics are expected to grow by a 3% CAGR at constant 2015 prices during the forecast period. Analgesics is believed to enjoy stable demand due to the busy lifestyle of Hungarians and their preference for self-treatment in case of regular pain or migraine. Many of Hungarians postpone their visit to the doctor, especially since the introduction of the visit fee and therefore prefer to take pain relief that they can purchase over the counter.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Analgesics in Hungary?
* What are the major brands in Hungary?
* Are combination products with acetaminophen still popular?

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* Track key industry trends, opportunities and threats

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