Vitamins and Dietary Supplements in Lithuania - New Study Released

From: Fast Market Research, Inc.
Published: Tue Dec 08 2015

Vitamins and dietary supplements is expected to experience stagnation in retail value in 2015 as implementation of new regulations on quality and labelling has led to the exit of a number of brands from the category, which has led to a slowdown in the growth of vitamins and dietary supplements. Since 2014 all vitamins and dietary products have had to go through the National Food and Veterinary Risk Assessment Institute, which determines if the products meet quality and labelling requirements. Vitamins and dietary supplements are classified as food supplements and the companies must state on the labels that the products are food supplements and not a medicine or food substitute. Meanwhile, vitamins and dietary supplements which had healing formulas did not meet the regulation and had to abandon the Lithuanian market.

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Competitive Landscape

Orkla Health UAB is expected to maintain its leading positions within vitamins and dietary supplements with a retail value share of 8%. The Möller’s and Gerimax brands account for the majority of the company’s sales as they enjoy strong consumer loyalty and availability within different distribution channels in Lithuania.

Industry Prospects

Over the forecast period vitamins and dietary supplements is expected to record healthy gains as improving purchasing power and consumers’ increasing interest in their personal health are set to maintain steady growth in retail sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vitamins and Dietary Supplements industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins and Dietary Supplements industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins and Dietary Supplements in Lithuania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Vitamins and Dietary Supplements in Lithuania?
* What are the major brands in Lithuania?
* Which dietary supplement grew the fastest in the past year?

Reasons to Get this Report

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