Just Published: "Eye Care in Indonesia"

With the increasing number of vehicles in all parts of Indonesia, especially in big cities, air pollution and dust levels have risen. Sometimes people are not aware of the effects of getting dirty dust into the eyes. The eyes should be maintained so as not to suffer from eye diseases. For example, artificial tears, eye ointments and eye wash products are used to lubricate the eyes and relieve minor irritations caused by pollution, dust, and fatigue. Eye care also includes products used for dry eyes, red eyes, and a tear substitute used to treat the symptoms of dry eyes.

Competitive Landscape

Visine from Johnson & Johnson Indonesia continued to lead eye care with a 30% value share in 2015. The impressive performance was attributable to its long-standing presence in Indonesia, which has resulted in a strong brand image. The company also conducted active marketing campaigns, including television commercials in 2015. Moreover, leveraging the company’s extensive distribution network, Visine enjoyed wide availability in chemists/pharmacies, hypermarkets, supermarkets, and convenience stores.

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Industry Prospects

During the forecast period, eye care in Indonesia is expected to remain driven by standard eye care, with these products available in a wide variety of retail channels, including modern stores, such as chemists/pharmacies, hypermarkets, supermarkets and convenience stores, as well as traditional retail outlets such as independent grocery stores. With the advent of various eye diseases, people will likely become more aware of maintaining the health of their eyes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in Indonesia?
* What are the major brands in Indonesia?
* How are population trends affecting eye care product sales?



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