Sleep Aids in Spain - New Market Report

From: Fast Market Research, Inc.
Published: Wed Dec 09 2015

Current value sales of sleep aids increased by 3% in 2015. This growth rate was a slightly better performance than that seen the previous year. Although it is true that 2015 brought better macroeconomic signs, the unemployment rate is still high in Spain, and this affected the stress level suffered by the average Spaniard, because of the impossibility of getting a job or the fear of losing their job.

Competitive Landscape

Esteve led sleep aids in Spain in 2015, accounting for a 68% share of value sales. The company is active in the category with its brand Dormidina. In 2015 the company supported the Dormidina brand with a strong television advertising campaign, which benefited its performance to the detriment of its competitors.

Industry Prospects

It is expected that GDP in Spain will record a positive growth rate in 2015 and onwards. However, the unemployment rate will take longer to recover. This will continue the cautious attitude to expenditure that Spanish consumers developed from the beginning of the economic crisis back in 2008. This will limit the performance of sleep aids, as a number of consumers will continue to choose reimbursed products, to the detriment of OTC products.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sleep Aids industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

TheĀ Sleep Aids inĀ Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sleep Aids in Spain?
* What are the major brands in Spain?
* What is the market size of Sleep Aids in Spain?
* What are the major brands in Spain?
* Do herbal/traditional brands like Passiflora or Dormiplant available?
* Do consumers in Spain use calming or sleeping products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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